This ad campaign for The Art of Shaving Barber Spa, by ad agency BBDO New York, presents several key marketing messages in a single image. Caressing hands shape and give loving attention to every type of beard. The brand name itself “The Art of Shaving Barber Spa” implies that its men’s shaving and skin care products and shaving services are high-end and exclusive. Its wares are not cheap disposable razors that you buy by the dozen at Walmart.They are luxury items sought by men who go to aestheticians for a trim and wear subtly scented aftershave. Interestingly, Proctor & Gamble, which owns The Art of Shaving brand, isn’t named anywhere on the ads. The maker of snack foods, detergents, toilet paper, disposable diapers and teen-affordable beauty products sold in supermarkets, P&G knows that its reputation won’t add cachet to this line, but make it seem more ordinary.
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