Hand-drawn script logotypes convey a lot about the personality of a brand. The letter may look breezily dashed off, elegant, relaxed, energetic, confident, approachable, quirky or playful. The thicks and thins of the letterform, the extra embellishment, or lack thereof, hint at how the company wants to be perceived. Script letters feel more like personal signatures – individual and unique. This quiz is to see if you can name the brand that owns these logotypes. See answers after the jump.
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Delhaize, a supermarket chain in Belgium, issued its own private label brand of regional wines and commissioned Spanish design studio Lavernia & Cienfuegos to create a label that looked festive and fun and great for casual entertaining. Quirky characters carved out of cork represented the regional origin of each wine in a playful, unpretentious way. The label design positioned the house brand as a value product with personality.
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Famed rapper Ice Cube (aka O’Shea Jackson), who once studied architectural drafting, riffs on Los Angeles’s quirky landmarks such as the Cockatoo Inn and Five Torches, freeways and the Eames House for a video series produced by Pacific Standard Time, a collaborative effort among Southern California cultural Institutions to spotlight L.A.’s art scene between 1945 and 1980. Ice Cube avoids the lofty language of architectural experts and gives his take in terms that the street can understand. Talking about The Eames house, Ice Cube reflects that with Charles and Ray Eames “it’s not about the pieces, it’s about how the pieces work together,” and notes that they did “mashups before mashups even existed.” Way ahead of their time, he adds, “The Eames made structure and nature one. This is going green 1949 style, bitch. Believe that.”