Editor’s Note: This snippet is from “The Creative Professional’s Guide to Money: How to think about it. How to talk about it. How to manage it.” By Illise Benun, founder of Marketing-Mentor.com. Published by HOW Books, 2011. It’s a book we highly recommend because it is filled with practical, knowledgeable advice, and encourages designers to respect what they have to offer and to find clients who feel the same. From time to time, Ilise has said we can reprint sections.
Probably more people know what a microbiologist does than what graphic designers do. Undoubtedly your aunt and grandma – and possibly even your mother – don’t have a clue. They’ll look at a printed piece and praise the photography, the illustrations, the writing and sometimes even the feel of the paper, but they aren’t quite sure what role the designer played in this. That’s why we are grateful to the Design Council UK for producing a video that succinctly explains what graphic design is and what graphic designers do. We recommend that you forward it to every member of your family especially just before a holiday gathering, and perhaps selectively to a few clients.