BBC Knowledge & Learning (K&L) is exploring a range of topics, from social history to science, in a series of three-minute online Explainer documentaries. In this case, London-based Territory Studio was commissioned to produce an animated film on the subject of DNA. The Territory team, led by art director/ animator William Samuel, chose a primer-like retro approach that didn’t veer off into futuristic complexities. The graphics are kept simple and elegant, using mostly circular shapes, a limited color palette and mostly circular movements to explain the double helix of DNA. The information also is succinct and accurate, with molecular biologist Dr. Matthew Adams teamed with writer Andrew S. Walsh to distill the text to the most fundamental elements required to understand how DNA functions and affects living beings.
Asked to rebrand the 7-Eleven convenience stores in Sweden, the Stockholm creative agency BVD decided to whole-heartedly embrace the 80-year-old company’s graphic roots. BVD made 7-Eleven’s signature green and orange bolder and brighter, stenciled its old Helvetica typeface, and turned its traditional broad stripes into pinstripes, reversing out the “7” and suggesting “Eleven” with two orange lines. The look is contemporary yet retro, and it doesn’t run away from 7-Eleven’s original concept, which was to provide people with a handy place to go to buy an emergency supply of milk, eggs and other basics late at night. The new Swedish graphic identity refreshes 7-Eleven’s identity without trying to disguise it as something more upscale than it is.