Pop Culture

The Truth About Santa’s Reindeer

Rudolph

For decades, ignorant art directors have perpetrated a big lie, reinforcing sexist stereotypes and insulting females everywhere. They have portrayed the gender of Santa’s reindeer as male, assuming that only male reindeer have antlers and the strength and endurance to haul a jolly fat man and a sleigh filled with gifts from the North Pole to all parts of the world all night. Actually, according to the Alaska Department of Fish and Game, the opposite is true. Rudolph, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen are all reindeer girls. The Department of Fish and Game knows this for sure because although both male and female reindeer sprout antlers every summer, the male reindeer shed them after they have mated, usually by Thanksgiving. The female reindeer keep their antlers until after they have given birth in the spring. Hence, all of Santa’s reindeer drivers are ladies since they are the only ones with antlers in December. Had art directors been more thorough in their research, they would have figured this out, and they would have known that Rudolph’s (or Rudi, as she is known to friends) glowing red nose is not a facial deformity, but a stylish fashion accessory.

Advertising

O Christmas Tree Ads, O Christmas Tree Ads

If all the holiday ads featuring Christmas trees were planted side by side, they would fill an entire forest. So it is refreshing to see some companies give their own creative spin to this overworked visual cliche. The message is concise, amusing and not cloyingly sentimental – and the ads are free of reindeer, rosy-cheeked Santa, and overly cute children in bathrobes and fuzzy slippers running to their presents under the Christmas. A nice change of pace. Merry Christmas!

Read More »

Humor

Tis the Season for Cats and Sheep

Whether pushing soft drinks, electronic games, clothes or jewelry, all the TV ads during the Christmas season seem alike. They are packed with every Christmas cliché — a rosy-cheeked Santa, cute kids in pajamas, elves, reindeer, snow, families gathered around the Christmas tree basking in the warm glow of a fireplace. If you’ve seen one Christmas commercial, you’ve seen them all – and can’t remember any of them, much less the product they’re promoting. So, it is refreshing to see some retailers strive for originality. Here, Brooks Brothers and Walmart chose animals to celebrate the season by singing “Jingle Bells.” There the similarity ends, and the fun begins.

Happy holidays, everyone.

Read More »