This skit by the British comedy team David Mitchell and Robert Webb from Channel 4’s “That Mitchell and Webb Look” sketch show kinda feels like the circular discussions that many of us sometimes have with clients, creative directors and team leaders. OK, not quite like that, but kinda like this. OK, the talk isn’t about fictional heroes, sex or killer sharks, but swap out the sex and killer sharks with marketing lingo and brand positioning and it’s almost identical. Well, not identical, but close. The free-association constructive criticism has the same baffling effect. Maybe not, but you know what I mean. If you don’t feel like that, just ignore this and enjoy the video for what it is. Or not.
Lately it seems that every webinar, workshop, conference and business publication includes advice on optimizing social media marketing, which is why we thought this study on Twitter and Facebook use would be of interest to our readers. Part of the Gadgetology Report produced by Retrevo, a consumer electronics shopping site, the online independent survey sampled 771 respondents from across the United States (so we can’t tell you how the answers compare with people in other countries.) The Retrevo survey also reveals that men are more than twice as likely to use Facebook or Twitter after sex than women, and iPhone users are three times more likely than Blackberry owners (no surprise there). We don’t have any suggestions on how to calculate this into your social media marketing strategy, but some savvy marketers will understand the ramifications.