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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Design is so simple, that's why it is so complicated.
- Paul Rand

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Symantec

Design Quizzes

Quiz: Brand Signature Colors

By Delphine Hirasuna | July 1, 2013September 4, 2014

There are some retail brands that we can spot a mile away, driving 65 miles per hour, even before we can make out the letters in the name or the logo. We recognize the brand by its signature colors. Color is a critical part of any graphic identity system. Some designers reformulate colors by tweaking the hues –making shades richer, darker, lighter or more orange, green or purple, etc. — to strengthen their proprietary link to a brand. Others simply choose “off-the-shelf” colors but display them consistently in the same combination –e.g., red, white and blue and a certain North American country. This quiz challenges you to match these color swatches with the brands they represent. Good luck! See answers after the jump.


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Books

American Icons

American Icons is a collection of the work from the iconic photographer, Terry Heffernan. His collection serves as a visual exploration of what it means to be an American, including beautiful quotes by legends and luminaries that accompany Heffernan’s shots.

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Museum
Exhibition

Modern Gothic Need Not Be an Oxymoron with John Stevens

Explore both history and a contemporary approach to design in the form of a project with letter artist, John Stevens. Learning to write Black-letter (Textura, Gothic, Fraktur, Old English) properly is a pathway into many aspects of calligraphy, just as practicing Gothic, or Black-letter is a necessity to truly understanding the nuances of broad-edged pen calligraphy.

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Event

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