This advertisement for City Harvest was filmed entirely on an iPhone in a single shot. It was created and produced by The Mill NY, in collaboration with Draftcb, a New York City marketing communications agency.
The ad was made to support City Harvest, which collects over 270,000 pounds of excess food from restaurants, grocers, corporate cafeterias, manufacturers and farms daily and uses it to prepare and deliver over 260,000 meals per week to community food programs in the New York City area. The apples in the video represent the amount of food wasted in New York City every day. City Harvest states that it is the “world’s first food rescue organization.”