Hermes Window Display: Poetry in Motion
Tokujin Yoshioka, who created shop designs and installations for fashion designer Issey Miyake for 20 years before starting his own studio in 2000, communicated the essence of the Hermes brand with utmost simplicity in this window display for Maison Hermes in Tokyo. Only two props filled the display area – a black-and-white image of a beautiful woman projected onto a monitor and a hanging Hermes scarf. Each time the woman appeared to blow gently on the colorful scarf, it swayed in response. Ethereal, poetic and uncontrived, the scene is devoid of anything that would detract from appreciating the ultra-silky elegance of the scarf.