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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Get rid of everything that is not essential to making a point.
- Christoph Niemann

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traditional logo

Brand Logos

Moving the Edges of Logo Design

By Delphine Hirasuna | June 2, 2011September 4, 2014

Current Logo

Current TV, the media company started by former U.S. Vice President Al Gore and businessman Joel Hyatt, has launched a new logo designed by Wolff Olins and animation house GHAVA. Replacing the static pixelated identity created by Meta Design and Peter Saville in 2005 (contemporary for its time), the waving Current logo is meant to be viewed in motion, or at least to imply that it is in motion. Unlike traditional logos, the Current identity takes advantage of the technological capabilities of the broadcast medium. Dropped out of whatever background is behind it, the name undulates like a flag, leaving the borders and proportions loosely defined. The logo itself uses a familiar compressed modern gothic font and foregoes any use of proprietary colors. As flat graphics, it’s pretty simple. What makes it special is that movement isn’t used as an afterthought, but as the essence of its uniqueness.

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Posted in Brand Language, Brand Logos Tagged 2005, afterthought, al gore, animation house, Borders, businessman, compressed modern gothic, contemporary, current logo, current tv, deisgn, design, dropped out, edges, essence, familiar, firm, flag, flat graphics, forgoes, GHAVA, graphic design, identity, imply, joel hyatt, logo, logo design, logo itself, loosely defined, meta design, motion picture medium, moving, new logo, peter saville, pretty simple, proportions, proprietary colors, replacing, specil, static pixelated, take advantage, technological capabilities, traditional logo, u.s. president, undulates, uniqueness, viewed in motion, waving, whatever background, wolff olins

Books

The World’s Best Typography: The 40th Annual of the Type Directors Club

This beautiful 384-page book features over 500 full-color images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.

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Museum
Exhibition


Last Supper in Pompeii: From the Table to the Grave
@San Francisco
Legion of Honor
April 18–August 30, 2020

The exhibition brings us back into this world by focusing on everyday life and especially on food and drink. Along with the pots, pans, and other paraphernalia in the distribution, preparing, and serving food, this exhibition includes glorious works of art, which reveal the splendor and luxury loved by the wealthy Romans who called Pompeii their home.

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Event


AIGA Design Conference
March 30–April 1, 2020

AIGA has curated such an inspirational community that countless designers across the globe are members. Isn’t it time to attend the event built for that exact purpose? This conference focuses on connecting designers by inspiring creativity, networking, and learning.

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