Famous Handwriting Typefaces



These typefaces won’t make you as psychoanalytical as Freud, or as brilliant as da Vinci, or as artistic as Cezanne, but they may allow you to channel their creativity while you work.

Harald Geisler, a typographer based in Frankfurt, Germany, raised funds through a Kickstarter campaign to underwrite turning Freud’s handwriting into a digital font. P22 Type Foundry in Buffalo, New York, is also creating digital fonts inspired by the handwriting of famous thinkers. His latest Kickstarter appeal is for developing an Einstein font, as explained in the video here.
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Viral Marketing

Moleskine’s Viral Strategy

Moleskine is a product that you are unlikely to see advertised on television or in print, but If you do a search for Moleskine on YouTube and Vimeo, lots of videos will pop up. That’s the way Moleskine customers like it. Moleskine has a cultlike following among designers, artists and writers enchanted with the idea of preserving their sketches, profound thoughts and poetic musing in the same kind of little black notebook used by Van Gogh, Matisse, Hemingway and Chatwin. No spiral-bound steno pads for them. No perfed sheets only good for writing down meeting minutes and grocery lists. These oil-cloth-covered black journals are meant to capture inspiration at its birth. If you believe the fans, Moleskine isn’t just a notebook or a bound sheaf of papers, it is a blank canvas for the creative mind. So, naturally this mystique lends itself to a viral marketing strategy, with new products launched on YouTube and spread through fan blogs and tweets. A Moleskine site called Detour gives viewers a voyeur’s peek into the personal Moleskine journals of well-known designers and artists, an inspiration in itself. Recently Moleskine celebrated the 30th anniversary of Pac Man with a limited edition notebook and a clever YouTube video. All of this gets linked and forwarded (as it is here), giving customers a sense of discovery and being part of a select artsy circle. Mass advertising on TV or marketing Moleskine as you would reams of copy paper and pencils would diminish its cachet. Viral marketing isn’t a strategy that works for all products, but it is right for Moleskine.

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Art History Homage…or Revenge
by Hold Your Horses

Having trouble relating Western art history to contemporary culture? Watch this video that the French-American band Hold Your Horses made for its track “70 Million,” produced by L’Ogre. Apparently, the entire video was filmed over two weekends in a parking garage in Paris. See if you can name the painting and the artist.

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Visual Merchandising

Urban Landscape – Hardware Window Dressing


In San Francisco, the best retail window displays can be found in one of the most unlikely places – a hardware store. With four locations in San Francisco, Cole Hardware has been serving local do-it-yourselfers since 1926. It lives by its slogan: “Hardware for the soul.” That soulful spirit is visible in its amusingly artistic window displays created by the two-women visual merchandising team – Noelle Nick and Dominique Tutwiler.

Nick, an engineer who once worked at Bechtel, and Tutwiler, who majored in illustration at San Francisco’s Academy of Art, have literally turned circular saws, toilet balls, rubber gloves and other utilitarian objects into works of art. One display, which they titled “Louvre,” presented ornately framed “recreations” of Van Gogh’s sunflowers made from yellow-rimmed circular saws in a yellow vase and Michelangelo’s “Creation of Adam” from the Sistine Chapel made from two rubber gloves striking an imitative pose. Benjamin Moore paint dribbled onto a canvas paid homage to Jackson Pollack’s abstract expressionist art. These window displays are not a departure from Cole’s hardware products. Nick says that they are made entirely out of products carried by Cole.

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