For those of us who have been glued to the television all week watching the London 2012 Olympics, here’s a little quiz to do during commercial breaks. According to modern Olympic tradition, the host country for the Games is responsible for creating an emblem to be used on promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. Over the decades, these logos have integrated the cultural symbols and patterns, national colors and artistic styles of the host country into the design. See if you can name the year and location for each of these emblems. A bonus point if you can recite the Olympics motto. Click “Read More” for answers.
Give the same creative brief to three different designers and you’re likely to get back three different solutions. Take for example the poster competition sponsored by the Canadian Council on Learning and the Canadian Commission of UNESCO to commemorate the 60th anniversary of the United Nation’s Universal Declaration of Human Rights and mark International Adult Learners’ Week last March. Sixty designers across Canada submitted their portfolios; three were commissioned to design posters around the theme “Learning is a Human Right.” Here’s what the three had to say about their design approach.
Internationally known poster artist Andrew Lewis in Brentwood Bay, BC, explains “Learning takes place deep inside our ‘grey matter’, which, in my mind, is not grey at all, but a fanned out Pantone book, not in any arranged order but an explosion of random colors. Sketching with colored pencils on paper, I developed this image where the left side is a flat range of colors that move right and literally left the page, or the mind. The original image was smack dab in the center of the page, so using scissors, I cut it in half and moved it over, then realized I could make a pattern, suggesting that we as humans become connected through the process of learning.”