VW’s Phaeton transparent factory in the heart of downtown Dresden runs counter to the traditional impressions of a car assembly plant. Instead of blue-collar workers, there are white-gloved technicians. Instead of deafening noises, there is the hushed atmosphere of a research lab. The floors are lovely Canadian maple, and the walls are clear glass, which is why a loudspeaker outside imitates territorial bird sounds to keep birds from flying into the glass. There are no smokestacks, shrill sounds or noxious fumes. The grungier stamping, welding and painting of steel bodies take place elsewhere. VW’s transparent factory, designed by architect Gunter Henn and opened in 2002, showcases the final assembly of the luxury Phaeton sedan. Futuristic, exacting, open, and pristine, the Dresden facility is as much a marketing device as a working production plant, drawing thousands of visitors for tours each year. This video is from Megaworld Germany.
Authored by Jessica Helfand and Michael Bierut. The Design Observer has hosted conferences, launched a publishing imprint, hosted three podcasts, and attracted more than a million followers on social media. All of these enterprises are rooted in the original mission to engage a broader community by sharing ideas on ways that design shapes―and is shaped by―our lives.
Now – May 12, 2019
Frida Kahlo: Appearances
This exhibition presents personal artifacts, belonging, to the iconic Mexican Artist, Freda Kahlo at Brooklyn Museum.
May 07, 2019 — May 10, 2019
HOW Design Live is a career-changing, life-altering experience that attracts innovative designers, marketers, and creative leaders at the forefront of their industries. With 7 conference tracks and over 95 hours of programming over 4 days, you’ll walk away with new skills that are essential for today’s creative professionals.