Motion Graphics

NuFormer’s 3-D Building Projections

From Netherlands-based design firm, NuFormer Digital Media, comes a new way of projecting three-dimensional images onto a building exterior. Custom-designed to fit any building façade and scale up to any size, the video mapped objects are made visible by a set of powerful projectors. Without physically constructing new architecture or permanently altering the streetscape, NuFormer hardware/software technology enables users to transform an outdoor public space into a virtual yet live experience. Consider the possibilities to communicate, entertain, educate. Think of how 3-D projections can be used for advertising, product launches, conferences, concerts, festivals. This is a whole new medium waiting to be tapped.

Photography

Wanted: Famous Soles

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Editor’s Note: Most assignments that come our way are driven by client objectives, with the subject, brand message, target audience and metrics for success defined in detailed design briefs. No matter how interesting, and sometimes lucrative, such projects can be, they are ultimately dictated by the client. At the end of the day, some of us like to unwind and reassert our creative freedom by dabbling in projects that captivate our interest and allow us to be as quirky and experimental as we like. Some of these self-generated projects are turned into published books and commercial products; others are only enjoyed by the artist and select friends. From time to time, we plan to feature some of these side projects, beginning with Terry Heffernan’s sole project.

Nationally renowned still life photographer Terry Heffernan has what one might consider a shoe fetish. More recently, his lust for famous soles has grown stronger.

Heffernan says it all began while touring the storage area at the Baseball Hall of Fame and Museum in Cooperstown, New York, when he was shooting there on assignment. “On an old green metal filing cabinet, I saw a pair of well-worn black leather cleats with a yellow ID tag tied onto the lace,” he recalls. “I asked what that was about and was told the shoes belonged to Shoeless Joe Jackson, accused in the Black Sox Scandal of conspiring to fix the 1919 World Series. Seeing the dirt still on the cleats actually raised the hair on my arms; it was a visceral reaction. I just had to shoot it.”

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Publishing

Modern Classics, New Covers

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London publishing house Weidenfeld & Nicolson (W&N) celebrated its 60th anniversary by issuing a specially designed, limited edition run of nine of its best-known titles, including Lolita, The Color Purple, The World According to Garp, and The Reader. To create the covers, W&N bypassed all the best known book designers and turned to of all places an advertising agency – Fallon.

Although not a typical assignment, Fallon embraced the task with enthusiasm. Mark Elwood, creative director of Fallon Design and partner at the agency, says that Fallon saw it as “a great opportunity to showcase the department’s passion for craft and design above and beyond traditional advertising briefs.” Fallon’s entire design department and all of its art directors were put to work on the job. Ultimately they presented 30-40 cover ideas, and W&N chose the concept by senior designer Monica Pirovano.

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Design Classic

Hello Kitty Turns 35

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Hello Kitty turned 35 on November 1; in human years that would make her around 150. She is still innocently cute (or kawaii as the Japanese would say) – and very rich, earning more than a billion dollars a year for licensing her image. She has got her little paws into everything, from toys to backpacks, hair clips to jewelry, writing pads to Airstream trailers, wedding rings to tattoos, assault rifles to adult massage devices, Stratocaster guitars to an Airbus jet, theme maternity hospital in Taiwan to bank debit cards. She has her own theme park, TV anime cartoon series and video games. All this for a little creature with two dots for eyes, a yellow button nose and no mouth at all. Even after 35 years, we don’t even know her name.

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