Is this a mischievous prank played by Pixar animators when their bosses aren’t watching? Or is it a type of subliminal advertising? Or is it a bonus game inserted into films for the Pixar movie obsessed? For a while now Pixar has been hiding so-called “Easter eggs” in their films, slipping a character from Finding Dory, Toy Story, Monsters Inc., Cars, Ratatouille, The Good Dinosaur, Inside Out, etc., into a new film release without fanfare or warning. These quick cameo appearances happen so quickly, they may go unnoticed or trigger a faint sense of the familiar. Now Disney/Pixar has released a video montage of characters who were hiding in plain sight. Pixar calls them “Easter eggs,” but the game is more like Where’s Waldo?”
How do you sell a product that is basically the same no matter the brand? You give it a personality. You imply brand preference. You make it fun and entertaining and arouse a fondness for the brand among shoppers. Such is the case with the UK’s Cravendale milk. Wieden & Kennedy ad agency in London did not try to compare Cravendale with other dairy products or talk about milk’s many health benefits. The Cravendale commercials, released in 2010, looked at a “consumer” segment that lusted after the product, which was doled out to them sparingly by oblivious overlords. In their frustration, they fantasized how they could seize power if only they had opposable thumbs. Then the milk would be there for the taking any time, any place. My kingdom for opposable thumbs!
Read More »
No longer just a mind-boggling novelty trick shown large-scale on building facades, 3-D projection mapping technology is being integrated into everything from live concerts, advertising, gaming, theater performances, product launches, and fashion shows. Now it has gone mini and personal, performing to an audience of one.
In Belgium, animation artists, Filip Sterckx and Antoon Verbeeck, from Skullmapping, have given new meaning to the term “dinner theatre” by putting the entertainment on the plate itself. Like a scene right out of the Disney film, “Ratatoille,” the well-known Le Petit Chef in Belgium amused diners by having a little chef personally prepare their meal right before their eyes. This example of spectacular precision videomapping isn’t just dazzling audiences with its new “gee whiz” technology, but has taken projection mapping to a new level by treating it as a tool to tell a story.
Read More »
TheAtlantic.com has been running a series of charming infographics on topics ranging from hairstyles in the 20th century to the history of weapons over the ages. Created by Jackie Lay, a designer, illustration and art director for The Atlantic Magazine, the brief animated timelines combine flat-graphic illustrations with one inconsequential element in the picture showing subtle movement. A wisp of hair gently moving out of place. A cloud slowly passing across the sky. Steam lazily curling up from a hot cup of coffee. The movement isn’t part of the storyline, but it entices the viewer to pay closer attention. It carries the viewer into the next frame. Without that almost infinitesimal movement to grab the viewer’s interest, the image would be what it actually is: A still illustration. Animation doesn’t always have to be a full-blown Pixar-like extravaganza. Sometimes a little movement makes all the difference between stagnant and intriguing.
Read More »
When the product is as commonplace as facial tissue, there’s no need for advertising to explain its benefits and uses. Civilized people know. So, Japanese ad agency, Dentsu, found a more compelling way to promote the Nepia paper brand by making origami animals out of Nepia tissue. The video performance feels like a magic act, with sheets of tissue transformed before your eyes into elephants, snakes and frogs and back into tissue. The white tissue and austere background help to suggest the clean, soft and feathery lightness of the product. This stop-motion animation was directed by Fuyu Arai with creative direction by Hitoshi Sato.