When the product is as commonplace as facial tissue, there’s no need for advertising to explain its benefits and uses. Civilized people know. So, Japanese ad agency, Dentsu, found a more compelling way to promote the Nepia paper brand by making origami animals out of Nepia tissue. The video performance feels like a magic act, with sheets of tissue transformed before your eyes into elephants, snakes and frogs and back into tissue. The white tissue and austere background help to suggest the clean, soft and feathery lightness of the product. This stop-motion animation was directed by Fuyu Arai with creative direction by Hitoshi Sato.
With the right technology (and talent), there’s no such thing as still photos anymore. The technique in this video is called “parallax effect,” which makes it appear that objects closer to the viewer move faster than those that are farther away. Joe Fellows from Make Productions in London made this film using still images from the World Wildlife Fund archives. As quoted in SLRLounge.com, Fellows explains, “We used Photoshop to cut out individual parts and then animated them in After Effects…There was no 3D mapping, all in 2D. There are many layers per shot, the ears, the teeth, the whiskers, the head, the body, the background are all separate layers. Then the layers are parented to one another and moved either by position or by using something called the puppet tool.” Set to the music of “What If This Storm Ends” by Snow Patrol, the result is a “high-speed” slow-motion parallax sequence film that presents a poetic, dreamlike study of nature in motion.
Directed by Filip Sterckx for a Belgian band named Willow, this music video for the song “Sweater” is a tour-de-force in 3-D projection mapping. Three projectors were used to beam backgrounds onto the floor and two blank walls, while the singer feigned movement by “strolling” on a treadmill. The video seamlessly takes the guy through multiple settings, down an escalator, across a park, on a boat and into the water with air bubbles rising from his scuba diving gear. Great concept, optical illusions and execution.
Herself Magazine is a bi-annual, all-illustrated fashion publication produced in the UK. Virtually every image shows celebrity “models” (living, dead and animated) wearing high fashion apparel and jewelry by the likes of Valentino, Yves Saint Laurent, Prada, Gucci, Chanel, Boucheron and Faberge. The models’ poses and background settings all look like they were copied from high-end fashion photographs – and maybe they were. Every illustration is drawn by a person named Lula, who identifies herself as editor in chief and creative director, with art direction by Annual. No other staff credits are given.
A very text-light publication, Herself includes fictitious Q-A interviews between Herself and stars including Marilyn Monroe, Coco Chanel, Frida Kahlo, and Susan Sontag. Another article in Issue 2 features Disney fairy tale princesses, including Pocahontas, Cinderella, Belle, and Snow White, modeling contemporary fashions. As concepts go, Herself is intriguing, unique, and surreal.