Designing a book cover is an exercise in balance. The image or graphic has to distill the story without giving away the plot. It has to create “shelf presence” to entice shoppers to pick up the book for a closer look. It has to avoid false advertising, but can’t be boring, even if the content is. It should give shoppers a sense of the genre – suspense, sci-fi, romance, self-help, current events – but imply that the author has a unique and fascinating take on the subject. While it is true that “You can’t judge a book by its cover,” it is also true that you can design a cover that makes shoppers want to buy the book. This video from Random House features interviews with book designers from its publishing groups (Random House, Knopf Doubleday and Crown) providing insights into the complex process of creating compelling, eye-catching and meaningful book cover jackets.
Herself Magazine is a bi-annual, all-illustrated fashion publication produced in the UK. Virtually every image shows celebrity “models” (living, dead and animated) wearing high fashion apparel and jewelry by the likes of Valentino, Yves Saint Laurent, Prada, Gucci, Chanel, Boucheron and Faberge. The models’ poses and background settings all look like they were copied from high-end fashion photographs – and maybe they were. Every illustration is drawn by a person named Lula, who identifies herself as editor in chief and creative director, with art direction by Annual. No other staff credits are given.
A very text-light publication, Herself includes fictitious Q-A interviews between Herself and stars including Marilyn Monroe, Coco Chanel, Frida Kahlo, and Susan Sontag. Another article in Issue 2 features Disney fairy tale princesses, including Pocahontas, Cinderella, Belle, and Snow White, modeling contemporary fashions. As concepts go, Herself is intriguing, unique, and surreal.