Herself Magazine is a bi-annual, all-illustrated fashion publication produced in the UK. Virtually every image shows celebrity “models” (living, dead and animated) wearing high fashion apparel and jewelry by the likes of Valentino, Yves Saint Laurent, Prada, Gucci, Chanel, Boucheron and Faberge. The models’ poses and background settings all look like they were copied from high-end fashion photographs – and maybe they were. Every illustration is drawn by a person named Lula, who identifies herself as editor in chief and creative director, with art direction by Annual. No other staff credits are given.
A very text-light publication, Herself includes fictitious Q-A interviews between Herself and stars including Marilyn Monroe, Coco Chanel, Frida Kahlo, and Susan Sontag. Another article in Issue 2 features Disney fairy tale princesses, including Pocahontas, Cinderella, Belle, and Snow White, modeling contemporary fashions. As concepts go, Herself is intriguing, unique, and surreal.
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More4, a digital television channel in the UK run by British broadcaster Channel 4, has a new brand identity and on-air look. Channel 4’s communications company, 4Creative, teamed with design and motion studio, ManvsMachine, to create a flexible logo that morphs from one triangle of color into another through a series of flips, folds and reveals.
Inspired by the intriguing ever-changing logo, 4Creative saw its possibilities as installation art and collaborated with Jason Bruges Studio and students from Middlesex University to design and build over 400 individual flipper units that would work together as a single mechanical system. The three-dimensional piece was set up in different environmental settings –- an interior staircase, an abandoned fishing boat on Dungeness Beach, a tree trunk in Victoria Park –- and filmed on location. It made for a memorable on-air debut of More4’s new identity. It also is further evidence that logos are not static graphic forms anymore. In the digital age, more and more logos are designed to be interactive, dimensional and animated.
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