Month: May 2019

Advertising

Google Says “Hey Mom, Thank You”

By Delphine Hirasuna |

What’s a good analogy to describe how people talk to their Google Home Hub?  The way kids talk to their mothers and always expect her to be there and respond.  No “please” or “thank you’ or “when you finish what you’re doing,” but simply “hey, Mom.” Released in time for Mother’s Day, this commercial by Wieden & Kennedy for Google’s Home Hub draws a parallel with how people talk to their Home Hub and other Google support devices. No prefaced niceties, but just “hey Google, call my office,” “hey Google, where’s the nearest Starbucks,” “hey Google, tell me how to get to the bridge from here.” That’s okay, don’t feel sheepish. Google, afterall, is internet technology designed to do your bidding. Moms, on the other hand, occasionally like hearing how much she is appreciated. 

Zero Waste Packaging

KFC Good for You, Good for the Earth

By Delphine Hirasuna |

Some of us remember the time when our Japanese grandmothers would give us bite-size pieces of hard candy that we could pop in our mouths wrappers and all. The translucent “tissue” would easily dissolve because it was made out of rice paper.   Back then, it was a delightful novelty, but now it may be a solution for the mountains of packaging waste produced by fast-food chains. In Hong Kong, KFC is offering chicken sandwiches wrapped in edible rice paper and printed with edible ink.  It makes sense.  It cuts down on litter.  It’s a tidy way to eat fried chicken without dropping greasy crumbs all over.  And it is still “finger lickin’ good.”

Designed by Ogilvy & Mather Group Hong Kong, the edible wrapper was created to pair with KFC’s bunless Double Down sandwich, which features two pieces of fried chicken in place of bread.  If you eat every last bite, you are responsibly contributing to the Zero Waste Movement.

Read More »