What’s a good analogy to describe how people talk to their Google Home Hub? The way kids talk to their mothers and always expect her to be there and respond. No “please” or “thank you’ or “when you finish what you’re doing,” but simply “hey, Mom.” Released in time for Mother’s Day, this commercial by Wieden & Kennedy for Google’s Home Hub draws a parallel with how people talk to their Home Hub and other Google support devices. No prefaced niceties, but just “hey Google, call my office,” “hey Google, where’s the nearest Starbucks,” “hey Google, tell me how to get to the bridge from here.” That’s okay, don’t feel sheepish. Google, afterall, is internet technology designed to do your bidding. Moms, on the other hand, occasionally like hearing how much she is appreciated.
We are proud to announce that Kit Hinrichs, the founder and art director of @ Issue, head of Studio Hinrichs, and former Pentagram partner, received a Lifetime Achievement Award from Art Center College of Design last weekend. Congratulations, Kit. We’re proud to work with you, and grateful for your contributions to design.
Simply adding another blog post in light of recent horrors seems wrong. The terrorist attack in Paris last Friday, along with the twin bombings in Beirut the day before, and the downing of a Russian civilian jetliner two weeks earlier cannot pass without acknowledgement. We join the world in mourning the loss of humanity, and pray for peace.
Those of you who clicked on the Print Archive only to find a photo of covers (seen here) and nothing else, we are happy to report that you can now access the back issues online. Previously only key stories had been posted because Kit needed the intern who was scanning old articles for other tasks. Finally, everything has been scanned and you can view them in their entirety here. We are also pleased to report that for those who want the real printed publication, past editions are available while they last from Corporate Design Foundation; email firstname.lastname@example.org. (For the record, yes, we miss the print editions too, and would be thrilled to return to ink on paper.)
Next week @Issue is relaunching itself; not to become something entirely new, but to return to what we saw as our editorial mission back when we started in 1994. For the first 15 years of our existence, @Issue: Journal of Business and Design was solely a print publication dedicated to demonstrating how good design is a major factor in establishing brand distinction, product desirability, customer loyalty, and ultimately business success. We featured in-depth case studies on brands that used design skillfully, and positioned ourselves as a bridge between business and design. At our peak, @Issue enjoyed a circulation nearing 100,000, with an avid following of designers, mar-com managers, corporate executives, printers and the like.
Then in 2008, the financial market collapsed, and with it our funding. To preserve the equity of our brand, we decided to publish online, which we have been doing ever since. This relaunch of @Issue online is intended to reintegrate some of the content that we had in print. We aren’t giving up the features we learned to love online, but we do plan to introduce stories that are more educational in tone to become a resource for creative inspiration and a platform for the best in design. Please stay tuned.