Retail Marketing

Retail Hang Tags Gain Importance

Until very recently, it was common to see people carrying shopping bags boldly printed with the name of the store where they made their purchase.  These branded bags were like walking endorsements, broadcasting where the person liked to shop. 

That’s becoming less the case now. More people are shopping online and receiving their orders by mail in plain padded envelopes stamped UPS or FedEx or with an Amazon arrow.    More importantly, many municipalities are trying to cut down on litter, conserve resources and keep plastic pollutants out of waterways by charging for single-use shopping bags.  In cities like San Francisco, responsible shoppers never enter a store without bringing their own reusable cloth sack. This is much to the chagrin of marketing pros who long considered shopping bags a handy surface to plug their brand. 

Now it looks like the only marketing opportunity left is the humble hang tag.  Not worthy of much design effort, hang tags have been a place to relate facts like size, price, care instructions, manufacturing materials, website, UPC code, etc.  Display of the brand name and logo is often perfunctory, with the expectation that the buyer will immediately cut off the tag and toss it out.  But what if serious effort went into designing the hang tag?  What if it exuded style and brand personality?  What if it was printed with special effects like embossing, fluorescent inks, and foil stamps?  What if the text was interesting to read? Maybe then shoppers would take a moment to appreciate the marketing effort – and remember the brand.

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Studio Hinrichs 2020 365 Calendar

Designed by acclaimed graphic designer, Kit Hinrichs, an AIGA medalist whose work is included in the permanent collection of MoMA, LACMA, and the Denver Art Museum, has created the 2020 365 Typographic Calendar. It features 12 unique type faces each designed within the 21st century. The calendar also includes descriptions about the typeface, a biography of each type designer and every major United States and Canadian Holiday.

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Solidarité

Paris

Simply adding another blog post in light of recent horrors seems wrong. The terrorist attack in Paris last Friday, along with the twin bombings in Beirut the day before, and the downing of a Russian civilian jetliner two weeks earlier cannot pass without acknowledgement. We join the world in mourning the loss of humanity, and pray for peace.

Announcements

@Issue Print Archive Is Back…Again

@issue_Print

Those of you who clicked on the Print Archive only to find a photo of covers (seen here) and nothing else, we are happy to report that you can now access the back issues online. Previously only key stories had been posted because Kit needed the intern who was scanning old articles for other tasks. Finally, everything has been scanned and you can view them in their entirety here. We are also pleased to report that for those who want the real printed publication, past editions are available while they last from Corporate Design Foundation; email peter@cdf.org. (For the record, yes, we miss the print editions too, and would be thrilled to return to ink on paper.)

View the Print Archive Here →