Designing a book cover is an exercise in balance. The image or graphic has to distill the story without giving away the plot. It has to create “shelf presence” to entice shoppers to pick up the book for a closer look. It has to avoid false advertising, but can’t be boring, even if the content is. It should give shoppers a sense of the genre – suspense, sci-fi, romance, self-help, current events – but imply that the author has a unique and fascinating take on the subject. While it is true that “You can’t judge a book by its cover,” it is also true that you can design a cover that makes shoppers want to buy the book. This video from Random House features interviews with book designers from its publishing groups (Random House, Knopf Doubleday and Crown) providing insights into the complex process of creating compelling, eye-catching and meaningful book cover jackets.
City-dwellers know that we are constantly bombarded with graphic messages. It’s the “white noise” of urban living. Most of us tune it out like the omnipresent sound of traffic and pedestrian chatter.
This 2006 award-winning film, made by Netherlands-based Studio Smack for Museum de Beyerd in Breda, has become a classic. Like an x-ray, the film “Kapitaal” zeroes in only on the graphic stimuli encountered by an “unseen commuter” waiting on a platform for the train, riding the subway and walking through the city. Everything but the graphic information is reduced to black silhouettes. Signage, logos, ads, train timetables, graffiti, posters and packaging labels stand out in stark white contrast. There is no voiceover commentary, just the claustrophobic visual assault pressing in from every direction. It begs the question: How much do people really notice in a world of information overload? How can designers and advertisers avoid adding to the visual clutter and give the public something they really want to see?