With the right technology (and talent), there’s no such thing as still photos anymore. The technique in this video is called “parallax effect,” which makes it appear that objects closer to the viewer move faster than those that are farther away. Joe Fellows from Make Productions in London made this film using still images from the World Wildlife Fund archives. As quoted in SLRLounge.com, Fellows explains, “We used Photoshop to cut out individual parts and then animated them in After Effects…There was no 3D mapping, all in 2D. There are many layers per shot, the ears, the teeth, the whiskers, the head, the body, the background are all separate layers. Then the layers are parented to one another and moved either by position or by using something called the puppet tool.” Set to the music of “What If This Storm Ends” by Snow Patrol, the result is a “high-speed” slow-motion parallax sequence film that presents a poetic, dreamlike study of nature in motion.
Lately several videos have passed our way telling a story by juxtaposing stock footage-type images on a split screen. They have no voiceovers or text, just music to set the mood. Some of the videos – such as this one issued by WWF — are quite compelling and poetic. Unfortunately, the WWF video had no production credits at the end, so we can’t tell you who made it. It does seem stylistically similar to “Symmetry” by Everynone, but that is just a guess.
This animated video on climate change comes from the WWF Brazil. It’s part of a trilogy titled “Pense de Novo,” or “Think Again.” Without voiceover or text, the 30-second video shows how humans have managed to pollute the planet. As we commemorate Earth Day on Friday, it is something to think about…again.
The World Wildlife Fund, which celebrates its 50th anniversary in 2011, has produced some terrific ads over the years. This is a series that we hadn’t seen, although it was produced by BBH Shanghai in 2008. The ads address the misconception in China that the World Wildlife Fund only protects Giant Pandas that are native to the mountain forests of central China. To raise awareness of WWF’s other conservation activities in the country, this black-and-white print and outdoor ad campaign integrated WWF’s panda logo (and China’s national symbol) into images of antelopes, forests and water.