There is more than eye-catching design to the ICC Cricket World Cup logo created for the matches to be held in Australia and New Zealand in 2015. When invited to produce the logo for the 2015 match, the international agency, FutureBrand, turned to the Australian graphic consultancy, Jumbana Group, Balarinji, to imbue it with cultural motifs significant to the indigenous people of the two neighboring countries. The result was the player’s torso made of the Maori Infinity Twist pattern representing the joining together of peoples and cultures in bonds of friendship and loyalty, and the legs and bat incorporating a familiar Aboriginal motif. Together the logo design is meant to symbolize toughness, glory, resilience and connection. And it was meant to be memorable, which it is.