Chanel let its Le Vernis line of fingernail polish take centerstage with this choreographed dance number by Grammy-nominated director Patrick Daughters and French set designer Aline Bonetto. Sassy fingers strut down a mini-runway to the doo-wop tune of “Little Bitty Pretty One” by Frankie Lymon and The Teenagers and break into chorus-line steps. The set incorporates several of the couture house’s symbols including the double “C” logo, pearl necklaces, and Coco Chanel’s famous mirrored spiral staircase. The closing credit cites the starring roles of the nail polish shades.
The Shade Parade promo video was preceded earlier this year by the equally charming Chanel Nowness animation, by Peter Phillips, Chanel’s Global Creative Director for makeup. It’s all wonderful silliness and great fun.