Speaking of up-close-and-personal and really getting into the music, here’s a print ad campaign for the Berliner Philharmoniker. Designed by Scholz & Friends Berlin, with photography by Mierswa Kluska and art direction by Bjorn Ewers, these images were shot from inside the musical instrument using a macro lens. The wind pipes of the pipe organ gleam with wondrous complexity. The violin’s sound holes filtering in exterior light make the space look vast and architectural, like a medieval theater. The flute is beautiful in its simplicity. It’s a whole new way of appreciating music.