This is a 17”x 23” handout from Kaiser Permanente Healthcare. We couldn’t learn who created it, but find it effective in its simplicity. A low-budget production piece on uncoated stock, the Kaiser poster is printed on one side with a list of lame excuses for not exercising or eating right, but hold the sheet up to the light and the type set in reverse on the back side fills in the empty spaces and presents a totally opposite and much healthier point-of-view. It’s a no-frills piece that is cleverly written and designed. Bravo whoever you are. Well done.