Visual Merchandising

Pigment: Inspiring Retail Space for Fine Artists

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Pigment in the Shinagawa district of Tokyo is the kind of art supply store that fine artists dream about. Pigment carries art supplies that are considered rare throughout the world. It offers over 4,200 colors of pigment, more than 200 antique ink sticks, 50 types of animal glue, traditional “washi” papers, and brushes for every technique. The store is staffed with experts to advise customers on the unique features of each painting tool and how best to use it, and holds workshops taught by art professors and supply manufacturers. Designed by world-renowned architect Kengo Kuma, the modern and spare interior is constructed using organic curved surfaces inspired by bamboo blinds. The bamboo stretches from the roof to the eaves, with the environment displaying products in a manner that seems more like a museum exhibit than a show of retail wares. This is a store that has reverence for the arts and treats the tools of the trade as works of art in themselves.

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