Anyone driving on a dark winter’s night knows that pedestrians and cyclists are difficult to see, especially if they are wearing dark colors. That is why Swedish car maker Volvo has introduced an innovative new safety feature that isn’t part of their vehicles, but is on the cyclists and pedestrians who may cross their path. Developed by creative agency Grey London and Swedish startup Albedo100, LifePaint is a water-based spray-on reflective paint that is invisible in daylight but lights up at night when encountering the glare of automobile headlights. LifePaint can be sprayed on any surface – bikes, helmets, clothes, baby strollers, pet leashes, shoes, wheelchairs, backpacks – without affecting the material or color. Completely transparent by day, it only glows when a headlight shines on it. It wears off in about a week, and washes out completely. To promote its new Volvo cx90, the car maker is giving away free LifePaint samples in bike shops in the UK before rolling the product out to a broader market.