Meeting the right people is more important than meeting a lot of people. At least that is the opinion of trade events organizers. Recently BPA Worldwide, a global industry resource for verified audience data and media knowledge, surveyed 375 trade show exhibitors on factors they consider when measuring the value of hosting a booth at a trade show event.
Good design begins with considering what happens to the product at the end of its useful life. The materials and processes you select have ramifications beyond the marketplace and the consumer. Here’s a case in point.
Welcome to atissuejournal.com, the online version of @Issue: Journal of Business and Design. Like the print edition of @Issue, which debuted in 1994, this blog is intended to show how design has been used effectively to raise brand identities and contribute to business success. Our hope is to spur a dialog, provide food for thought, and encourage business and design to appreciate what each brings to the creative process. We plan to keep the blog content brief and topical, leaving the printed @Issue to offer more indepth, analytical coverage.
Our intention with the blog is to post frequent updates, but bear with us while we get up to speed. Story categories may change if we find they aren’t working. This is a work-in-progress that we hope will get better with each new posting. Also, indulge us for a brief while if we pick the “low-hanging fruit” and feature case studies of projects we worked on and know first-hand.
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