Packaging

Ricola Sore Throat Relief With a Twist

By Delphine Hirasuna | May 28, 2013September 4, 2014

Have a sore throat? Can’t swallow without wincing? Hard to talk, much less sing? The packaging of Ricola Herbal Throat Lozenges understands. The Ricola Music Edition product wrappers, created by Hamburg-based ad agency Jung von Matt, with illustrations by Julian Canaveses, features distressed singers who represent different styles of music, from pop and opera to rap and rock ‘n roll. It’s possible to recognize Luciano Pavarotti and Elvis Presley, but not sure about the others. The tagline “Unwrap Your Voice” implies quick relief. No need to read the small print about what soothing ingredients are inside. One look at the pictures tells consumers that Ricola knows what a sore throat feels like and that relief is just a twist away.

Pop Culture

Soup as Art; Art as Soup

By Delphine Hirasuna | September 5, 2012September 4, 2014

To mark the 50th anniversary of Andy Warhol’s famed “32 Campbell’s Soup Cans” painting, the soup company has just released a limited run of pop art soup cans in select Target stores around the country. The commemorative packaging is a collaboration of the Campbell’s Global Design team and the Andy Warhol Foundation.

Warhol, who died in 1987, had an eye for what was iconic in American culture, albeit a soup can, Brillo box, Marilyn Monroe, Elvis Presley, or Mao Tse Tung. The founder of the Pop Art Movement, Warhol began his career as a commercial illustrator, then manipulated our view of everyday objects so we could appreciate them as high art.