People on the Move at TNT Express
TNT Express, the Netherlands-based international courier, launched a global campaign to rebrand itself as “The People Network.” Its TV commercials drove home that point by making a delivery truck (cab, frame, tires and engine) literally out of people. Directed by Mischa Rozema from PostPanic and created by Amsterdam agency Etcetera/DDB, the 60-second spot is an incredible feat of creative imagination, Czech stunt team agility, and seamless CGI magic.