For home remodelers weighing whether real hardwood or Pergo XP laminate will wear better on the floor, check out this marketing video, produced by Atlanta-based ad agency, Fitzgerald+CO. Pergo XP foregoes the standard product performance demonstration and shows a cast of odd characters performing unspeakable acts on the flooring. Fitzgerald+CO wisely chose to film the ad in Venice Beach, California, where even bikini-clad roller skaters and Mr. Universe muscle men don’t cause a stir — just another day at the beach.