Sports Illustrated and Wired are the latest magazines to demonstrate a prototype of how its online content could work on an iPad-like tablet. While dazzled by the possibilities, as someone in the communications design field, I started wondering about all kinds of practical production matters. This may seem silly but I wondered if reporters and designers would be “joined at the hip” creatively, assigned to sit side-by-side, desk-to-desk, in the editorial office and work in unison to produce “content”? It used to be that editorial and art departments were separate entities and sequential processes. And the interactive staff often was not even in the same part of the building. Now, more than ever, visual, interactive and editorial content have converged. How will that change the physical configuration of an editorial office?

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