Making Blackletter Hot!
In an age when the rest of the world has given up on Blackletter typography, also known as Old English or Fraktur lettering style, newspapers haven’t. Newspapers began using Blackletter for their nameplates around the mid-19th century because it printed dark and dense, important when printing on crude groundwood paper. The letter forms also had an air of authority and incontestable truth about them, as if taken from ancient manuscripts hand-drawn by scribes or a bible set with movable type carved by Johannes Gutenberg himself. The Chicago Tribune, St. Petersburg Times, San Francisco Chronicle, and The New York Times are just a few newspapers that set their name in stylized Blackletter. Interestingly, the New York Times “T” Magazine, the ultimate word on contemporary fashion and design, did not try to buck tradition and choose a 21st century font when it began publishing in 2004. Instead, it let artists and designers reimagine its Blackletter “T” logo in their chosen medium. For many of us, the “T” art has become the favorite feature of the magazine.