Querida Carmen, pre-cooked traditional foods from Spain, suggests its all-natural ingredients and clean, distinct flavors through the uncontrived look of its packaging. Barcelona-based design agency, Grafica, developed the name, identity and packaging for the brand. In addition to its appealing graphics, the packaging cleverly keeps the “wet” ingredients separate from the dry ones by placing a metal can within a cardboard carton. Everything is pre-measured, pre-chopped and pre-cooked, and all the home cook has to do is bring the ingredients in the can to a boil and then add the rice or noodles a few minutes before serving. Dinner is served.

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