Aside from the fact that we find these shopping bags funny, they show the possibilities when designers literally think outside of the bag. When approaching an assignment, designers typically focus solely within the boundaries of the product itself, whether that is the edges of a page or the shape of a three-dimensional object. But sometimes the cleverest design answer presents itself in the way and in the environment in which the product will be used. What’s terrific about these shopping bag designs is that the user unwittingly is made part of the graphic solution. It takes the user’s participation to complete the visual pun.

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