For the past century, the Good Housekeeping magazine Seal of Approval has been a hallmark of reliability for household goods. Run through a battery of performance tests by the Good Housekeeping Research Institute, each endorsed product has been backed by the magazine’s two-year limited warranty. Good Housekeeping’s oval-shaped Seal, which has gone through nine design updates since it first appeared in 1909, has been coveted by product manufacturers and proudly displayed on packaging. Now the magazine has rolled a Good Housekeeping Green Seal of Approval, based on metrics that evaluate a product’s composition, manufacturing, packaging and other attributes from an environmental standpoint.
Ladies’ Home Journal has taken this third-party endorsement in a new direction by introducing the “Do Good” stamp, earned by demonstrating you care. The award acknowledges the brand’s charitable work and the contributions from their employees to the community. Eight companies were singled out to receive the Ladies’ Home Journal’s first stamp of “Do Good” approval, thus earning the right to display the seal on their packaging and advertising. It’s great publicity for the company and the Ladies’ Home Journal, and, hopefully, will encourage brands to make community outreach a priority.