Nike Recycled for a Better World

Made by Wieden + Kennedy from 100% recycled ad footage, the Nike “Better World” campaign features giants like Michael Jordan and Lance Armstrong and exhilarating sports feats. The two-minute video’s message is that sports inspires hope, fights prejudice, combats disease and just makes the world a better place. The recycled angle is getting a lot of media play, but that part seems misleading and irrelevant. The film clips are classics. They weren’t recycled out of necessity; they were just too good to remain stashed away, gathering dust in the archive.