Skip to content

by Corporate Design Foundation

  • Home
  • About Us
  • Print Archive
  • Contact Us

@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Get rid of everything that is not essential to making a point.
- Christoph Niemann

Categories

  • About @Issue
  • Advertising
  • Animation
  • Announcements
  • Architecture
  • Augmented Reality
  • Awards
  • Book Excerpt
  • Brand Language
  • Brand Logos
  • CGI
  • Design Classic
  • Design Communications
  • Design Education
  • Environmental Graphics
  • Fashion
  • Film
  • Fine art
  • Folding
  • Folk Art
  • Food design
  • Foreign Correspondents
  • Global Trends
  • Humor
  • Illustration
  • Industrial Design
  • Industry Jargon
  • Information Graphics
  • Interior Architecture
  • Interviews
  • Marketing
  • Motion Graphics
  • Packaging
  • Photography
  • Pop Culture
  • Posters
  • Printing Techniques
  • Product Design
  • Professional Profiles
  • Public Art Programs
  • Public Service Campaign
  • Publishing
  • Quizzes
  • Quotes
  • Retail
  • Sponsors
  • Sustainability
  • Technology
  • Typography
  • Viral Marketing
  • Visual Merchandising
Brand Logos

The Changing Look of DC Comics Logo

By Delphine Hirasuna | January 30, 2012September 4, 2014

Since the DC Comics logo (the DC stands for Detective Comics) first appeared in April 1940, it has gone through more quick changes than Superman — four logo revisions in the 1970s alone. Now DC Comics has unveiled yet another logo update. This time designed by Landor Associates.

The new logo, which launches in March, shows the “D” peeling back to reveal the hidden “C,” suggesting the dual identity of the DC Entertainment superheroes. Designed to look three-dimensional and be adaptable to different media, the new logo allows for color changes and texture and image changes within the “C.” It is easily animated and quickly customizable too.

What’s interesting about the DC logo is that unlike, say, the Starbucks logo that has gone through several iterations over the years but remains instantly recognizable as Starbucks, the DC logo seems unrelated from one version to the next. The most memorable of the lot is the “DC Bullet,” designed by Milton Glaser, which served as the mark from 1976 to 2005. The redesign in 2005 kept the circle and star, but altered the look so dramatically that brand recognition was lost. That seems to be the case with the new logo as well. Maybe over time people will begin to associate it with DC Comics.


Tweet
This entry was posted in Brand Logos. Bookmark the permalink.

Other stories you might be interested in:

  • Candidate Pete Buttigieg Unveils Multi-colored Campaign Palette

  • City of Paris Modernizes Logo

  • Dunkin’ Ditches the Donuts

  • Ramen Shows Its True Flavors

  • Lacoste Alligator Yields to Endangered Species

  • Quiz: Brand Name Origins

Post navigation

← Chicago’s Aqua Tower
Public Television Launches Web Art Series →

Books

The World’s Best Typography: The 40th Annual of the Type Directors Club

This beautiful 384-page book features over 500 full-color images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.

Tweet

Museum
Exhibition


Last Supper in Pompeii: From the Table to the Grave
@San Francisco
Legion of Honor
April 18–August 30, 2020

The exhibition brings us back into this world by focusing on everyday life and especially on food and drink. Along with the pots, pans, and other paraphernalia in the distribution, preparing, and serving food, this exhibition includes glorious works of art, which reveal the splendor and luxury loved by the wealthy Romans who called Pompeii their home.

Tweet

Event


AIGA Design Conference
March 30–April 1, 2020

AIGA has curated such an inspirational community that countless designers across the globe are members. Isn’t it time to attend the event built for that exact purpose? This conference focuses on connecting designers by inspiring creativity, networking, and learning.

Tweet

© Copyright 2014 @Issue: Journal of Business & Design – All Rights Reserved.