Design Quizzes

Quiz: Manly Brand Mascots

What does a mascot say about a brand? Do manly brand mascots convey qualities that build consumer confidence, likeability, and trust? See if you can identify these brand icons and the product each represents. Then consider what attribute they evoke – tough, unflappable, suave, protective, devil-may-care, jovial, helpful, fearless — and decide whether he is the right guy for the job. See answers after the jump.

One thought on “Quiz: Manly Brand Mascots

  1. His name is just “Smokey Bear.” No “the.”

    Who knew? As I learned from a great radio spot in 1990, “You wouldn’t call Santa Claus ‘Santa the Claus,’ would you?”

Comments are closed.