Viral Marketing

Pepsi Max Ping Pong

By Delphine Hirasuna | January 9, 2015

This Pepsi Max commercial has almost nothing to do with its soda products, but if its purpose is to get people to watch, it succeeded. London-based creative agency Harriman Steel constructed this Pepsi Max promotional stunt to celebrate the New Year. They did that not with the usual New Year’s fireworks but with an explosion of ping-pong balls and mousetraps. As a symbolic gesture, they set up 2014 mousetraps and 2015 ping-pong balls, using one to trigger a chain reaction of snapping traps and ricocheting balls. One ping-pong went like a hole-in-one down the center of the Pepsi logo, and set off a festive confetti-like rain of balls in Pepsi’s signature colors of blue, red and white. Except for one Pepsi Max can on a shelf in the “background,” no product was shown. But the spot was fun to watch and there was no doubt that it came from Pepsi.

Illustration

Je Suis Charlie

By Delphine Hirasuna | January 8, 2015

Je_Suis_Charlie_1

First hearing that masked terrorists gunned down four French cartoonists in Paris yesterday seemed like a bad Monty Python joke. Sadly, that wasn’t the case. The brutal terrorist attack on the offices of the French satirical weekly “Charlie Hebdo” left the world shaken. The immediate reaction from editorial cartoonists and illustrators around the world was to express their grief, anger and insights with the most powerful weapon they had– their pen.
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Poster

Nordic Surfers Poster

By Delphine Hirasuna | January 7, 2015June 22, 2015

Fish_Shark

This poster was created by Spanish artist Xabier Ziriklain for Nordic Surfers Mag (NSM). The publication targets those who prefer “to surf the wild and raw north where the sea is rough and you need a thick wetsuit to survive in the arctic climate,,” according to the online plug for Nordic Surf’s film festival In Sweden. NSM’s slogan is “No palm trees.” Surfing in frigid Scandinavian waters while dodging glacial icebergs is a sport that involves a different kind of endurance than riding the waves in balmy Hawaii. Just getting in the water takes steely courage. Ziriklain, a mechanical engineer turned artist, is a cold water surfer himself. His collage of a fish wearing a shark fin (or is it a surfboard?) on its back is delightful – a little fish living out the larger-than-life fantasy of swimming with the sharks.

Father Time

Old Father Time

By Delphine Hirasuna | January 5, 2015June 22, 2015

FatherTime

Every New Year’s editorial cartoonist depict the passing of the old year by drawing pictures of an elderly bearded man, dressed in a robe and carrying a scythe and often an hourglass. Who is this geezer and why is he resurrected by the media at the start of every new year?

The ancient Greeks called him Chronos (the root of “chronology”) and the Romans knew him as Saturn, son of Uranus (Sky Father) and Gaea (earth mother). In the middle ages, he was thought of as the Grim Reaper, but now we simply call him Old Father Time. In all of these myths, he symbolizes the inexorable flow of time, both its destructive and constructive effects. But even as his physical vitality dwindles, like an inverted hourglass, it is replenished with serenity, wisdom and the awareness of being part of a continuum. That is the gift of time. Happy new year.

by Corporate Design Foundation

Month: January 2015