Sweden has joined the ranks of a tiny handful of countries that have adopted their own national typeface. Called Sweden Sans, the font is very Scandinavian in its modern, functional, minimalist look. Created by type designer Stefan Hattanbach in collaboration with design agency, Soderhavat, the font is meant to communicate in a single Swedish voice and in a style evocative of the nation’s design taste.
Hattanbach describes the branded font as “very geometric and modern” and inspired by old Swedish signs that were popular in the 1950s and ‘60s. In an interview heard on PRI The World, Hattanbach said he was particularly pleased with the outcome of the letter “S,” which he explained is a “hard letter to make because it can really fall off and look unbalanced.” He thought that the straight down tail on the letter “Q” looked “pretty cool” too. Overall, Hattanbach felt that Sweden Sans could be described as “lagom,” a Swedish expression meaning “not too much and not too little.”
Sweden Sans does look versatile, but it is still unclear how broadly this national font will be applied. Will it appear on Swedish currency? On official government documents? On government office signage? If regular Swedish citizens decide to use it, will they be violating any legal restrictions. Or if they do adopt Sweden Sans as their default font, will it be viewed as a sign of national pride? The concept of a national font is intriguing, so stay tuned to see how it is used.
Click here to Listen to an NPR report from Ari Shapiro.