Viral Marketing

An Eye-Rolling Presidential Election

It’s not just Americans who are aghast at this year’s bizarre Presidential election. In Copenhagen, this bus broadside, paid for by Socialistisk Folkeparti (SF), urged the roughly 8,700 American citizens living in Denmark to make sure they vote. Created by Uncle Grey agency in Copenhagen, the bus ad took a neutral public service stance with its “Americans Abroad Vote” message, but slyly slipped in its partisan preference by turning the back wheels into crazy Trump eyes.

In its hometown of Portland, Oregon, ad agency Wieden + Kennedy is dishing out hefty helpings of Donald Trump BS sandwiches from an ostentatiously gold-colored food truck parked in Portland’s Pioneer Courthouse Square. The truck is staffed by a white-jacketed chef and concierge to take your order from a menu printed on fancy gold-colored paper. The menu selection offers a choice of five sandwiches, each presented in an opulent gold and deep brown custom wrapper with a gold crest stamped on the front and eight outrageous Trump quotes (e.g., “Trump loves veterans so long as they haven’t been captured or don’t have PTSD”) and fact-checked answers printed in gold on the back side. The free sandwiches all contain one ingredient – baloney.

Jeff Goodby and Rich Silverstein of Goodby Silverstein & Partners in San Francisco made their own campaign ad by running one of the more appalling, immature acts by someone vying to follow in the footsteps of Washington and Lincoln as President of the United States of America. This slow-motion footage of Trump tossing bottled water around to mock Marco Rubio is from a speech he gave last February.

On November 8, vote for a leader worthy of your confidence and pride.