Augmented Reality

The Future of Design Is Virtual

Until recently forecasting the weather involved showing a lot of bar charts, graphs, and satellite shots of hurricanes and storm fronts moving across a map. That was so 2017.

Now The Weather Channel meteorologists have integrated augmented reality (AR) into their forecasts to give greater graphic context to their warnings. Probably by the standards of what will be possible a year or two from now, it is pretty crude, but compelling nonetheless.

Up until now, AR and VR were mostly clever “parlor tricks” demonstrated by Gen Z geeks. They were awesome, but other than using it in Pokemon GO and some fantasy films, AR and VR did not have everyday practical applications. That is on the verge of changing. If we pay attention to what Apple CEO Tim Cook says, “AR is the next big realm of development for design and technology.”

Inc. Magazine predicts that the AR market is expected to reach $100 billion by next year — 2020. Industries ranging from medicine, retail, repairs and maintenance, to tourism and education are devising ways that AR will transform their business and change our lives. Those in the design profession need to pay close attention and consider the skills they will need and the people they will have to collaborate with to succeed in design.