Advertising

“Art & Copy”Film: Ad Geniuses Have Their Say

Directed by Doug Pray (Surfwise, Scratch, Hype!), “Art & Copy” is a new documentary about advertising and inspiration. George Lois, Mary Wells, Lee Clow, Dan Wieden, Hal Riney, Rich Silverstein and others featured were behind “Just Do It,” “I Love NY,” “Got Milk,” “Where’s the Beef?,” “Think Different” and brilliant campaigns for everything from cars to presidents. The social and cultural impact of their ads is brought to light in this exploration of art, commerce and human emotion. The film is underwritten by The One Club, founded in 1975 to recognize and promote excellence in advertising. “Art & Copy” is now playing in select theaters.


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Typography

Yes, but can u txt msg this?

This tops doing wheelies on ice. Happiness advertising agency in Brussels, Belgium, got “Pleaseletmedesign” typehouse and a pro race car driver to create a font by choreographing the movements of the tiny Toyota iQ. The custom software was designed by interactive artist Zachery Lieberman. Do not try to duplicate this on the freeway.



www.pleaseletmedesign.com

Advertising

Man, Cars, Nature in “Harmony”

Man, nature and machine have been brought together in the new “Harmony” advertising campaign for the third-generation Prius hybrid. Your eyes are not deceiving you if you think the landscape is alive with people. It is. Two hundred costumed extras were filmed and then computer cloned to create a surreal landscape made to look like over a million people. Evocative of photographer Ann Geddes’s pictures of babies fancifully dressed like fairies, flowers and bunnies, the Prius cast was costumed to represent blades of grass, puffy clouds, flowers and leaves. Conceived by Saatchi & Saatchi, Los Angeles, with Mike McKay as executive creative director, the Prius commercial was filmed in New Zealand. Hideaki Hosono –better known as Mr. Hide (pronounced hee-day) — represented by The Sweet Shop production company, directed the human sequences. Nine different nature costumes were designed for the shoot, with 150 people forming the grass and water, 22 people for the tree trunks, 20 for the stones, 30 for the leaves, 20 for the clouds, 10 for the sun, 8 for the flowers, 8 for the butterflies and 23 for the autumn leaves.

Advertising

Where’s the Jeep?

At a time when ads are becoming ever more elaborate and reliant on tech-driven special effects, this Jeep print ad campaign for Chrysler/Korea is inspiring for its spareness and simplicity. Asked to demonstrate how Jeep is designed for all weather conditions, BBDO/Proximity Malaysia, based in Kuala Lumpur, came up with a concept that showed how Jeep could bridge weather extremes, by picturing a Bushman and an Eskimo, a Husky and a Camel, and a Mountain Goat and a Crocodile. The silhouettes printed in Arctic Blue and Arid Tan overlap to form a silhouette of an olive green Jeep.

jeep-husky-camel

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