Columbus, Ohio-based Danielle Evans, who goes by the firm name Marmalade Bleue, pursues a quirky design genre – food typography. She uses food ingredients to create very ephemeral letterforms, such as in a “Food for Thought” video for Target stores.
On her Marmalade Bleue blog, Evans explains how her approach differs from others who have used food ingredients as a writing medium. “Food type had been used sparingly as one-offs in the past, all of which utilized the materials incidentally without applying a typographer’s touch,” she says. “The novelty of food as lettering trumped the presentation and legibility of the forms. I chose to apply my background in illustration, sculpting, and painting to create letterforms with dimension, play of light and edges, and happenstance flourishes with personality.”
Describing her methodology, Evans adds, “Rarely do I use typefaces or fonts to influence my work, instead I rely on the materials to dictate the best course. I’ve chosen a symbiotic relationship with my materials, suggesting rather than forcing their direction. Lettering allows for incidental flourishes and ligatures associated with calligraphy, the true nature of my work.” Intriguing and beautiful. Read More »
Manchester-based Music has rebranded Chester Zoo in Chester County, England, by creating a Crayon-colored typeface and logotype that look like they were drawn and embellished by a child — or a clever chimpanzee.
Playful, uninhibited and gleeful, the letterforms, created in collaboration with illustrator Adam Hayes, look like they were done in the wild with crude implements, away from digital devices that would edit out quirks and enforce uniformity. Free-wheeling details spring out of letterforms suggesting that these characters exist outside of captivity. As individually distinct as the letters are, collectively they make up a cohesive font available in four weights and upper and lower case. If animals had opposable thumbs and were able to hold a crayon to create their own font, this is probably how they would describe the Chester Zoo environment — relaxed, happy and free to be who they are.
This is a quiz to test your knowledge of cheese and/or type fonts. Created by Tony Gambone at mogrify.org in Richmond, Virginia, the quiz gives an unfair advantage to serious cheese lovers. However, if there is ever a quiz called “Chocolate or Font?”, some of us will leave you cheese lovers in the dust.
This tops doing wheelies on ice. Happiness advertising agency in Brussels, Belgium, got “Pleaseletmedesign” typehouse and a pro race car driver to create a font by choreographing the movements of the tiny Toyota iQ. The custom software was designed by interactive artist Zachery Lieberman. Do not try to duplicate this on the freeway.
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