The evocative typography and energetic soundtrack are what drew us into this 30-second TV spot for the Cosmopolitan of Las Vegas, but I don’t know what to make of the sales pitch for the hotel/spa. There’s nothing really risqué or particularly naughty about the imagery, but the message that flashes on screen is provocative. “Mutation is progress…Wrong has more fun…Correct is a mistake…Right is a trap…Fight right…Break some eggs… Wild is laid…Misfit right in….Just the right amount of wrong.”
Created by Fallon ad agency in Minneapolis, the commercial seems to validate the promise that “what happens in Vegas, stays in Vegas.” According to Fallon’s website, “[Cosmopolitan’s] brief was ‘disruptive simplicity.’ And the desired outcome was, as always, to create something that would tickle the senses of the Curious Class and showcase the brand’s unique blend of attitude, wit and sophisticated.”
Leo Burnett ad agency made clever use of negative space to communicate Fiat’s Don’t Text and Drive message. Those who focus on the large alphabet letters often miss the silhouetted image in the negative black space. It’s a matter of perspective and where your attention is centered: On the letter “R” or the girl with a balloon? The “F” or the bus? The “N” or the dog? The subjects in the negative space are hiding in plain sight, but you have to be alert to see them.
This one-of-a-kind flag assemblage, from Kit Hinrichs’ vast Stars & Stripes collection, was designed by the quartermaster of a U.S. military post office during World War II. A closer look reveals that it is not just a flag made out of a bunch of used stamps and cancellation marks; it is clever information graphics. The blue canton is made from dozens of five-cent stamps, and the stars are cut from cancellation marks mailed from the state capital of each of the 48 states that were in the Union in 1943 (see detail after the jump). The unknown artist didn’t stop there. He placed the stars chronologically according to when each state entered the Union. The red stripes are composed of two-cent stamps (yes, they once existed!), and the white stripes are pieced together from envelopes mailed from the states that were part of the Original Thirteen Colonies that declared their independence from Great Britain on July 4th, 1776, and founded a new nation of united states. Something to think about while waiting for the fireworks to start. Happy Fourth of July!
The opening of a new location in Osaka, Japan, was occasion for luxury retailer Louis Vuitton to ask Italian design studio Happycentro to produce an appropriately elegant invitation card.The result was a printing and folding tour de force involving offset printing, transparent, silver mat, pearl and rainbow foils, dry embossing, silkscreen and die-cuts. As if that wasn’t complicated enough, the square sheet was precisely folded by hand origami-style 34 ways. One has to believe that the designer Federico Galvani has a fiendishly clever mind to devise something that tested the skills of printers and origami artists alike, but the team pulled it off and the result is lovely and unique.
Korea’s largest retail chain, Emart, found that slumping sales at midday were casting a shadow over its revenues and came up with a clever way to attract lunch-time shoppers. At its 38 locations throughout Seoul, Emart installed three-dimensional QR codes on outdoor pillars located to catch the sun. Like a sundial, the shadows on the QR code moved as the sun changed position, and passersby were alerted that they could only read the QR code’s message between 12 noon and 1 pm. Consumers who scanned the code were directed to the Emart online store where they received $12 coupons for products that would be delivered to their homes. Thousands of consumers claimed Emart vouchers, and sales increased by 25% during the lunch hour.
German magician Simon Pierro reviews the iPad iOS, demonstrating feats through sleight-of-hand and digital illusions. Aside from the fact that Pierro is an awesome performance artist, you have to admire his code-writing genius. He had to have spent hours designing apps and editing video and then working out split-second timing to have the image on the screen materialize seamlessly as a real object in hand. It used to be that magicians worked with smoke and mirrors, now the act is man and machine. Although this is entertainment masquerading as product demo, it is a clever sales pitch for iPad engineering – color clarity, speed, multi-screen patterns, instantaneous rotation of images so they can enter screen right and exit screen left or the other way around. At a trade show, Pierro’s act is sure to stop passersby in their tracks, and leave people marveling not only over what a great magician can do, but the iPad too.
Manchester-based Music has rebranded Chester Zoo in Chester County, England, by creating a Crayon-colored typeface and logotype that look like they were drawn and embellished by a child — or a clever chimpanzee.
Playful, uninhibited and gleeful, the letterforms, created in collaboration with illustrator Adam Hayes, look like they were done in the wild with crude implements, away from digital devices that would edit out quirks and enforce uniformity. Free-wheeling details spring out of letterforms suggesting that these characters exist outside of captivity. As individually distinct as the letters are, collectively they make up a cohesive font available in four weights and upper and lower case. If animals had opposable thumbs and were able to hold a crayon to create their own font, this is probably how they would describe the Chester Zoo environment — relaxed, happy and free to be who they are.
Eggplant (aubergine) purple. Fire engine red. Shark-skin silver. Dachshund brown. Even if you aren’t shown the actual color, you can envision its exact shade in your mind. Some colors are inextricably linked to an object, plant or animal. This clever ad campaign for Farber-Castell, which has been producing fine art products, including colored pencils, for professional artists for the past 250 years, relies on the viewer to make that connection. It was created by the Serviceplan agency in Munich, Germany.