Commissioned to redesign the façade of the Louis Vuitton’s flagship store in Tokyo’s Matsuya Ginza, architect Aoki Jun & Associates transformed what previously was a concrete block tower into a luminous pearl shimmering in the urban landscape. Inspired by the luxury retailer’s monogram and the city’s art deco architectural history, Jun turned Vuitton’s monogram into a repetitive geometric motif. The pattern was then pressed and perforated onto sheets of aluminum and coated with an exceptionally durable pearlized fluropolymer paint. The opal hue and three-dimensional pattern give the façade a plush quilted appearance that subtly changes with the light throughout the day. At night, LED lights placed behind the perforated reliefs of the façade make Vuitton’s monogram visible in the dark. Very classy, very cool.
Asked to rebrand the 7-Eleven convenience stores in Sweden, the Stockholm creative agency BVD decided to whole-heartedly embrace the 80-year-old company’s graphic roots. BVD made 7-Eleven’s signature green and orange bolder and brighter, stenciled its old Helvetica typeface, and turned its traditional broad stripes into pinstripes, reversing out the “7” and suggesting “Eleven” with two orange lines. The look is contemporary yet retro, and it doesn’t run away from 7-Eleven’s original concept, which was to provide people with a handy place to go to buy an emergency supply of milk, eggs and other basics late at night. The new Swedish graphic identity refreshes 7-Eleven’s identity without trying to disguise it as something more upscale than it is.
Since time immemorial kids have developed their own slang language to communicate amongst themselves and make the older generation feel really out-of-it. If you want to be gnarly, you have to get with the program. Gotta know what’s phat to be cool. Dig it! Same goes with type fonts. Certain faces are so closely associated with an era, that like zoot suits and Nehru jackets, they become signatures of a decade. For designers, such typefaces serve as graphic devices to subtly evoke images of an era without going overboard with clichés. See if you can match these slang phrases with the decade in which they were most popular, and if you are really feeling sharp, name the typefaces too.