Since time immemorial kids have developed their own slang language to communicate amongst themselves and make the older generation feel really out-of-it. If you want to be gnarly, you have to get with the program. Gotta know what’s phat to be cool. Dig it! Same goes with type fonts. Certain faces are so closely associated with an era, that like zoot suits and Nehru jackets, they become signatures of a decade. For designers, such typefaces serve as graphic devices to subtly evoke images of an era without going overboard with clichés. See if you can match these slang phrases with the decade in which they were most popular, and if you are really feeling sharp, name the typefaces too.
This TV commercial for the new Honda hybrid, the Insight, is being aired in Europe, the Middle East, Africa and Russia where the environmentally friendly car is being sold. Made by Wieden+Kennedy Amsterdam, the TV spot appears to synchronize hundreds of Insight LED headlights, turning them into “pixels” to create animated images set to the tune of “Let It Shine” by Berend Dubbe.