Advertising

Misfit Right In….Las Vegas-Style

The evocative typography and energetic soundtrack are what drew us into this 30-second TV spot for the Cosmopolitan of Las Vegas, but I don’t know what to make of the sales pitch for the hotel/spa. There’s nothing really risqué or particularly naughty about the imagery, but the message that flashes on screen is provocative. “Mutation is progress…Wrong has more fun…Correct is a mistake…Right is a trap…Fight right…Break some eggs… Wild is laid…Misfit right in….Just the right amount of wrong.”

Created by Fallon ad agency in Minneapolis, the commercial seems to validate the promise that “what happens in Vegas, stays in Vegas.” According to Fallon’s website, “[Cosmopolitan’s] brief was ‘disruptive simplicity.’ And the desired outcome was, as always, to create something that would tickle the senses of the Curious Class and showcase the brand’s unique blend of attitude, wit and sophisticated.”

Read More »

Information Graphics

African Adventure Infographics

Johannesburg-based ad people Jeff Tyser and Kerryn-lee Maggs traveled through seven African countries in 150 days, covering 22,500 kms. They didn’t bore their friends and colleagues with hundreds of snapshots of themselves standing in front of scenic lookouts, etc. Instead they presented the highlights in succinct infographics. Very effective and memorable.

Read More »

Posters

Creative Catharsis Posters

Ireland’s creative community came up with an interesting way to let off steam and help a local charity at the same time. They invited their colleagues to design posters featuring some of the crazy comments and requests their clients have made over the years. Organized by Dublin-based agency, Mark & Paddy, the Sharp Suits project drew the enthusiastic participation of art directors, designers, illustrators and other ad agency types. The “Creative Catharsis” posters were exhibited at The Little Green Café, Bar and Gallery in Dublin and sold for 10 euros a piece, with proceeds benefitting the Temple Street Children’s Hospital of Dublin. We suspect that the project equally benefitted the artists who alleviated their stress by gleefully quoting their clients, and an appreciative audience that identified and empathized with the subject matter, taking heart in the fact that they weren’t the only ones who had to endure such “helpful” critiques of their creative effort.

Read More »